Where to start an Inbound Marketing strategy? – Inbound Marketing is based on three fundamental pillars: SEO, Content Marketing and Social Media Marketing, which must come together in our strategy in which techniques, actions and channels are combined with an eye on improving branding and increasing online visibility. But enough theory. Indeed by now, you are wondering where to start implementing an Inbound Marketing strategy.
Let’s go by steps.
Please get to know us so they know you.
Before starting to think about a strategy, we must be clear about our company’s mission, as well as the messages and values we want to transmit.
According to recent data provided by Mashable, 80% of users prefer to learn about a company through its content than traditional advertising. Spare no time looking for everything that identifies your business to make it stand out.
Determine your resources
For Inbound Marketing to work, we must identify all the resources we have. Choose what content will be transmitted and who are the most suitable people to produce and distribute it. A great ally at this point is blogs, forums and social networks as content promoters. Of course, you have to measure the results constantly to modify what is not working or promote what reports promising results.
Data provided by HubSpot confirms that companies on Twitter with an average of between 51 and 100 followers report up to 106% more traffic than those with a lower volume. In addition, all those who have a corporate blog generate up to 126% more leads.
Photography of your consumers
Gone are the days when strategies were launched solely based on socio-demographic data. Knowing consumers is no longer an option for any company that looks to the future. You have to know their desires, problems and tastes. Do not forget that we are in the era of humans to humans, and brands have to show themselves as humane as possible and that they fulfil not only a function in the life of the consumer but also in the society in which they move.
How are we going to position ourselves?
Perhaps one of the points that can take you the longest. Identify the keywords with which to position your content. Visibility is critical to make our strategies scalable. Use all the how-to-know of the previous point and the derivative of the knowledge of your company to determine the terms to be visible.
Creation and distribution of content
The stretch has come to get down to corporate. We already know what interests and worries our consumers. Now it offers a response with quality, original content that adds value and responds to the identified insights. Remember that in Social Media Marketing, it is useless to be on all social networks and channels. Tailor each content to those that interest your audience and discard the rest.
Always betting on content personalization: 61% of consumers say they feel closer to a brand when it offers them personalized content, as reported by the Custom Content Council.
Guide the consumer through the funnel
The consumer does not want to be sold or told what to do. You must guide him naturally and let him be the one to make the decisions. The reason why it is best to make it easy for them.
To capture their attention, do not hesitate to use what is known as calls to action or landing pages (according to Mashable, companies that increase these between 10 and 15 increase their leads by 55%). Take care of every last detail because it is at this point where the conversion from user to consumer is at stake.
We do not want to dismiss this article without offering you a piece of information published by HubSpot that you should consider: Inbound Marketing techniques generate up to 54% more leads than Outbound Marketing techniques.
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