Subscribe Now
Trending News

Blog Post

Tinsa acquires data and technology company DataCentric

Tinsa acquires data and technology company DataCentric 

Tinsa acquires data – Tinsa, the leading group in valuation and real estate data services in Europe and Latin America, has formally purchased 100% of the shares of DataCentric, a Spanish company specialized in big data, marketing and digital solutions for decision-making. The agreement reinforces the digital and innovation profile of Tinsa, where DataCentric will be integrated, contributing its technology to the different companies of the Tinsa group.

DataCentric, with 20 years of experience managing and commercializing massive data, is a benchmark in providing digital services and geolocation for sectors such as broadcasting, energy, retail or financial services. The company has more than 50 personnel and offices in Spain, Barcelona and Lisbon.

Antonio Romero de la Llana

Chief decision-making of DataCentric will persist at the firm’s helm as CEO and join the Tinsa group’s management committee as Chief Data Officer (CDO). “With Tina, we considerably expand our data management potential and, therefore, our ability to offer customized solutions to our clients to help them in their strategic decisions”, affirms Antonio Romero. “In addition, we gained projection and time to market to extend the penetration of our data-based business management solution,” says Romero.

Ignacio Martos

The executive leader of the Tinsa group, ideas that the operation is a superbly planned move. “DataCentric will be the technological axis that will structure the strategy of the entire Tinsa group. Not only will it help us to monetize our myriad data potential in the real estate, banking and cover sectors, but we will also enter new sectors such as knowledge, telco and vigour”, highlights Ignacio Martos.

KPMG has acted as Tinsa’s advisor in the financial, tax and labour due diligence, and Núcleo Abogados has been the legal advisor. DataCentric has had the legal advice of the Écija law firm. The purchase of DataCentric marks the tenth corporate acquisition since venture capital firm Cinven became Tinsa’s main shareholder in 2016.

About DataCentric

DataCentric has provided the most valuable ‘fuel’ for immediate and advanced advertising since 1994: data. Geomarketing and databases for B2B have positioned the company since its inception as a benchmark in the Spanish market. In 2013, it began its expansion in European markets.

DataCentric specializes in the supply, management and analysis of B2B and B2C databases, mainly for customer acquisition and recruitment. Perform customer portfolio analysis, and provide geographic information and data for marketing strategies.

The company comprises a multidisciplinary team of more than 60 professionals of seven nationalities, dispersed between the central office in Madrid and Barcelona. The company’s client portfolio is multisectoral and includes, among numerous others, Telefónica, Santander, Microsoft, Unicef, Correos, Mutua Madrileña and OgilvyOne.

About Tinsa (@Tinsa)

Tina remains the main gathering in land valuation, guidance and Brilliant Information in Europe and Latin America, with more than 500,000 yearly valuations on three mainlands. Claimed by the funding firm Cinven, Tinsa is an expert in property valuations for numerous reasons (contract, exhortation, legacy, bookkeeping records…), as well as a benchmark in master proof, specialized and energy counselling, and valuation for the protection area, through its Dutch auxiliary Troostwijk.

Tax supplements the land evaluation action; an organization spends significant time examining the individual property, masterpieces, jewellery and hardware. In 2018, Tinsa sent off its proptech auxiliary, Tinsa Computerized, which had some expertise in giving select information, valuation, and examination devices that provided artificial consciousness and Shrewd Information.

Supported starting around 2011 by the Illustrious Organization of Contracted Assessors (RICS) to complete valuations under worldwide principles, in 2016, Tinsa turned into the leading Spanish individual from the European AVM Partnership (EAA), the gathering of European organizations that advance valuations (AVM) with the best expectations of value and dependability.

Related posts