Digital Marketing Write For Us – To promote the most demanded careers in Spain and the digital world, Acad Business School and the Guglielmo Marconi University offer the Official Master’s Degree in Digital Marketing and Big Data. Moreover, digital Marketing has had an immense development in the world thanks to the irruption and growth of the Internet and the digital world.
Companies, brands and personalities are experiencing an unusual communicational impact that has dramatically enhanced traditional marketing and data management to convert them into Digital Marketing. Its innovative marketing strategies and online positioning are supported by valuable information structures—data, such as Big Data.
That is why organizations urgently need to invest in Digital Marketing and Big Data, and here we share five powerful reasons for it
1.- Attraction and acquisition of new clients
Attracting and capturing new clients is the first powerful reason to invest in Digital Marketing since it incorporates unique tactics and strategies to attract, capture and retain clients.
Many Digital Marketing tools and their varied and innovative methodologies, such as Inbound Marketing or Attraction Marketing, seek and attract customers by creating valuable content and experiences designed especially for them.
Currently, there are also marketing automation tools with which a website can be optimized with keywords that make companies more noticeable to their target audience or buyer persona.
These tools help administrate social networks, using content marketing to attract more valuable traffic.
2.- Monitor buyer behaviour
Organizations can know and monitor the buyer’s behaviour, making their actions precisely target the public of interest.
By investing in Digital Marketing, companies will discover, specify, and know valuable data about their buyer persona, such as children, pets, their favourite sports, hobbies, and tastes.
However,this way, marketing companies can find out what offers might interest you, optimizing the sales process.
3.- Reduce costs and generate quality leads
Lead generation costs will always be lower when the cost-benefit ratio is optimal, whatever the Digital Marketing budget.
You can invest in platforms such as Facebook Ads or Google Ads, allowing you to precisely segment the market to close sales.
4.- Analyze the ROI of the actions
Digital media and its advanced tools make it possible to obtain metrics and to know with incredible precision how much has been invested, how many leads have been reached and how many sales have been closed.
In this way, when carrying out the analysis of the campaigns, actions that have not been as effective can be adjusted, and those that give a positive return on investment can be maintained.
For example, in a Digital Marketing campaign, fixed costs are considered, such as the design of a landing page, in which through campaigns in Google Ads, customer prospects are received that, allows the generation of a new database through which you can send optimized advertising.
5.- Increase reach and brand positioning
Any organization can obtain benefits from its investment in Digital Marketing. However, they can boost your internet reach and increase your sales relatively quickly.
Additionally, suppose they can devise an optimal positioning strategy with the proper SEO techniques. In that case, your page will likely rank well in search engines and get more clicks.
However, this an invitation to prepare for one of the most demanded careers in the digital world
That is to say, after reading these five powerful reasons to invest in Digital Marketing, the value of education and preparation to detect, apply and develop these reasons should be considered and decided to invest in Digital Marketing and Big Data. Moreover, in this sense, Acad Business School and the Guglielmo Marconi University offer the Official Master’s Degree in Digital Marketing and Big Data to learn and undertake the most advanced digital techniques and strategies in SEO, SEM, Social Media, Recruitment and Email Marketing and apply them successfully in the most powerful reasons to invest in Digital Marketing.
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